Johnnie Walker Blue Label Ultra Options
Within our quest for the lightest bottle probable, we took our vision to a staff of specialist glassmakers. Checking out designs and glassblowing techniques to minimise glass utilization with out compromising toughness.
This new, light-weight bottle is a point of exquisite splendor; but additional importantly, it demonstrates what can be done With regards to lightweighting glass. We will proceed making use of these learnings across our assortment, using a lot more progressive strides as we look to the future of Scotch.”
Diageo’s experimented with sustainable packaging right before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is the suggestion in the spear for glass—specifically for organizations wishing to provide in Europe.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
Global Design Director at Diageo, Jeremy Lindley who led the look job, claimed, “Johnnie Walker Blue Label Ultra was born away from an ideation session thinking about the future of luxury. With other categories going to light-weight – including eyewear and large-efficiency biking – we questioned irrespective of whether luxurious spirits could stick to suit. “We took our eyesight into a group of expert glassmakers and all over a five calendar year take a look at-and-find out procedure slowly learned how to produce elegant, light-weight glass.
From peaty whisky to fruity whisky, lean on our professional insights to find the complete variety and character of different whisky flavours.
The end result is undoubtedly an business-to start with that, and also reaching exquisite magnificence, showcases what luxury, lighter-pounds, decrease-carbon bottles of the longer term could seem like. As Element of the Diageo Spirit of Progress motion plan, Johnnie Walker aims to decrease the weight of glass Utilized in its packaging; an ambition that is aimed toward reducing the amount of carbon emissions connected to packaging.3 While the know-how isn't nevertheless accessible to start bottles of this pounds at scale, permanently, the expertise Johnnie Walker has garnered is now becoming applied to lightweighting initiatives through the Diageo portfolio.
. The Formerly claimed ‘lightest fat Scotch whisky bottle’ was introduced by a United kingdom retailer and weighed all around 298 grams.
With less than 888 bottles launched globally, each bottle is separately numbered and introduced within a luxurious collector’s situation.
Find out more about Spirit of Progress – our worldwide ESG programme to help develop a extra inclusive and sustainable entire world.
Five years in the past, Johnnie Walker established out with a certain ambition; to move the spirits field ahead. Obtaining seen that many luxurious categories were being heading in a whole new route – ‘fragile’, in lieu of ‘weighty’ – the brand sought to experiment with considered one of its most luxury whiskies. Aiming to thrust the boundaries of lightweighting glass, all within the title of development.
“We took our eyesight into a team of qualified glassmakers and in the course of a five yr exam-and-find out process slowly and gradually discovered how to create exquisite, lightweight glass. The specialized troubles that lightweighting presents led us to incorporate several style and generation technical specs that we could not have envisaged Firstly of our journey; within the requirement of a tear drop form which Now we have moulded to nonetheless mimic the iconic square kind of Johnnie Walker bottles, to your addition of the protecting cage to permit to get a round base, along with the hand-making and filling of each individual bottle to prevent damages in creation.”
We acquired the lightest, strongest glass bottle you may make without having compromising durability is often a teardrop form.
“We’re almost certainly about twelve months from those initial merchandise hitting the marketplace due to the lightweighting software.”
This is the a person-off bottle for now illustrating the art in the feasible, as a style and design experiment and redefining lightweight as luxury. We're going to continue on to apply these learnings over the broader Diageo selection.
That job fell to Diageo’s world wide structure director Jeremy Lindley. Strength and security ended up Lindley’s priorities, but function needed to comply with variety. After Understanding the The natural way strongest condition for glass will be the teardrop—the shape it In a natural way assumes when liquid—Lindley and his staff built a teardrop with sq. sides, in a nod for the vintage Johnnie Walker silhouette.
As well as this, for the first time in Diageo’s background, a license to our patent for mild-excess weight glass beverage containers will probably be supplied on click here a royalty-free foundation to all as a method to motivate progress in the wider industry.